Smile Concepts (“Smile Concepts”, “we”, “us”, and “ours”) are committed to protecting your personal information (in this Privacy Statement, “personal information” refers to the personally identifiable information, including but not limited to personal data, that you provide us, or we collect about, or from you, through our websites).
Smile Concepts is a dental practice that provides dental services. This Privacy Statement sets out how we may collect, use, and disclose the personal information we gather on our websites, and/or any official social media channels created by Smile Concepts on any social media platform (including, without limitation, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, WeChat, Weibo, Youku) (collectively referred to as the “Sites”).
In general, you can visit our Sites without telling us who you are or revealing any personal information about yourself. There are times, however, when we may seek personal information from you, about yourself, or about someone you know, such as a name, email address and/or home address. We intend to let you know before we collect such personal information from you on the Internet and to get your informed consent to process such personal information where required.
Please be sure to carefully read and understand this Privacy Statement before submitting personal information to us. By using our Sites, you consent to our collection, use, disclosure, transfer, and processing of personal information in accordance with this Privacy Statement.
Personal information we collect from you
We may collect personal information of our customers, patients (former, potential and current), patients’ parents/guardians and/or visitors of our Sites; for instance, when they register to become a member of any of our Sites, via on-line forms, when they post content on any of our Sites, or when they sign up to receive news alerts from us or to undergo an assessment using the Smile Analysis Tool feature on any of our Sites. The kinds of personal information collected from visitors of our Sites that are patients (former, potential and current) includes name, contact information, date of birth and health information.
We may also collect personal information about your use of our Sites as described in the section “Cookies and Advertisements” below.
There may be features on the Sites for which provision of your personal information to us may be mandatory, and if so, where you do not provide us with the required information, we may not be able to provide you with the associated products and/or services.
As a patient (former, potential and current), patient’s parent/guardian or visitor of any of our Sites, the personal information we gather from your use of our Sites or provided by you may be used:
To allow you to use, purchase, book, and/or download products and services, such as the purchase of supplies.
To provide you with information about our products, services, news, and events.
To invite you to take part in our surveys or become a member of a fan club (where applicable).
To gather demographic information about user trends, such as age, gender, and general income levels.
To analyse use of our services and products, develop new services and products, and customize our products, services, and other information we make available.
To generate preliminary compatibility assessment reports to help determine if you could be a suitable candidate for any dental treatment.
To allow you to submit questions or complaints to, and/or engage with Smile Concepts representatives about, dental servies, including the benefits, cases, treatment process, etc. We use a robust combination of data sources (e.g. online, orders, customers) to get a full picture of our products and marketing efforts. This data is only for our efforts, and we do not share your personal information with other businesses for them to use it for purposes other than their work with us.
Who we share your personal information with
We may partner with other businesses to assist us in our marketing, communications, and sales efforts, and may share personal information about you for these purposes where you have given us consent to do so or where permitted by law. These partners are not allowed to use your personal information for any purpose other than doing business with Smile Concepts.
In addition, any information we collect, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of insolvency, bankruptcy, or receivership in which personal information could be transferred to third parties as one of our business assets.
We may also disclose personal information about you if we believe that doing so is legally required or is necessary to protect our property or other legal rights (including but not limited to enforcement of our agreements or the rights of property of others).
Cookies and Advertisements
At Smile Concepts, we do not intend to collect any personal information about children under the age of thirteen (13), unless that personal information is collected from a parent or guardian. However, we cannot stop children under the age of thirteen (13) from accessing the Sites. In the event that you provide your child’s personal information as above, you hereby consent to the processing of his or her personal information in accordance with applicable laws, and agree to be personally bound by the terms of this privacy statement. You will also take full responsibility for the actions of your child in relation to any use by him or her of the Sites.
If you have questions about our Sites collecting personal information from children, please contact us at [email protected]
Links to other sites
Our Sites may contain links to other websites merely as a convenience. Smile Concepts is not responsible for the privacy practices or the content of such other websites, and inclusion of links does not mean we endorse the information or company. This means that if you connect to another site through our Sites, we are not responsible for – and we cannot control -what they do with your personal information.
Also, you may have the opportunity to share your personal information with other websites, such as social media sites. We may provide a convenient link to let you do this easily, but we are not responsible for – and we cannot control – their website or your posts/sharing. You are encouraged to review the privacy policies and personal information collection practices of these other websites and social media sites.
Marketing and Do Not Contact
We may send you information about us from time to time if you have given us your consent (where required).
Smile Concepts provides you the opportunity to request to stop receiving electronic communications from either Smile Concepts or our partners by withdrawing your consent. If you do not want to receive communications from us, you may use the convenient unsubscribe feature included with emails. Please allow us time to process your request.
Keep in mind, this withdrawal of consent does not apply to necessary communications, such as responding to an inquiry, and is revoked if you later request information from us (e.g. if you subsequently sign-up to receive news alerts from us).
User-Generated Content. If you are a user of Facebook, Twitter, and/or other social media sites with public account settings and you use any hashtags which may be related to Smile Concepts or any of its campaigns and/or products or services, we will be able to pull your reviews of our products from the social media sites and post them on our other Sites. This is so that we can share your opinions about our products with the visitors of our Sites. Before being posted in our Sites, your comments will be reviewed by us. You hereby agree not to use these hashtags if you do not wish for your reviews to be made available on our Sites.
By posting or otherwise making available any content on a social media platform about your experience with Smile Concepts, and responding “yes” if we ask for your permission to repost content on any of our Sites (including any official Smile Concepts social media channels, such as on Facebook, YouTube, Google+, Instagram, Weibo, WeChat, and others), you represent and warrant that you are thirteen (13) years of age or older and that you agree to the terms and conditions listed on our page on those websites.
If a parent, guardian, or anyone else becomes aware of user generated content shared from an individual under the age of thirteen (13), please email us at [email protected]
Storage and Security
We store your information at our offices and may also store such information with a third party data storage provider. We link personal information we collect about you with other information held about you to get a full picture of our products and marketing efforts.
Our Sites have security measures in place to try to protect against the destruction, loss, misuse and alteration, unauthorised disclosure, or access of the personal information under our control.
It is our policy to only retain your personal information for such period as may be required for any of the above mentioned purpose(s), and thereafter, we will take steps to destroy such personal information promptly, including ensuring that electronic files which contain personal information will be permanently deleted using a technical method that makes the files irreproducible and that any other records, print-outs, documents or any other recording media is shredded or incinerated to ensure that the personal information contained therein is irrecoverable and irreproducible.
If you have rights concerning access, disclosure, amendment, or deletion (as determined by applicable law) of personal information that is in our possession or under our control, you may contact us at the address or email listed below.
You have a right to request access to your personal information and request its correction.
How to make a privacy complaint
We may ask you to put your complaint in writing. We will investigate and respond to your complaint as soon as is practicable after we receive it (usually within 30 days).
If you are not satisfied with our response to your complaint, you can refer it to the relevant regulatory authority. Please contact us for the name of the relevant regulatory authority in your country.
We may update this statement from time to time. When we do, we will list the last updated date at the beginning of the statement. Notice of such update and/or modification will be provided on our Sites or to you directly if required by law. We encourage you to periodically review this statement to stay informed about how we collect, use, and share personal information.
Contact us (including for access or correction of personal information)
Please contact our Data Protection Officer if you:
have any questions about this privacy statement, the practices of our Sites, your personal information, or your dealings with our Sites;
would like to make a request to access and/or correct your personal information; and/or
would like to make a complaint relating to the handling of your personal information.
Our Data Protection Officer can be contacted as follows:
Level 4, 307 Pitt Street, Sydney NSW 2000